📂 Featured Work

Detailed case studies showcasing strategic product thinking, cross-functional leadership, and measurable business impact across B2C platforms and SaaS tools.

No-CodeAICost Reduction

Survey Builder: No-Code Programming Platform

Eliminated outsourcing

Scalable no-code platform that cut programming time from 8+ hours to ~2.5 hours per survey

Eliminated dependency on external vendors

Built AI parser for auto-detecting questions/logic

Saved over $180K/year in programming costs

Lifecycle ManagementProcess Automation

Internal Ops Tool: Project Lifecycle Management

70% email reduction

Centralized platform that reduced email volume by 70% and cut project delivery time by 20% across 400+ active projects

Eliminated email volume by 70%

Built C-level dashboards for real-time KPIs

Deployed MVP in under 60 days

Mobile RetentionGamificationA/B Testing

Bonus + Streak System: Mobile Retention Engine

+233% ARPU uplift

Gamified system that improved D1 retention by +60% and achieved +233% ARPU uplift for streak users

60% D1 retention improvement

2.4x increase in weekly active survey takers

2.8x higher CTR on streak notifications